Africa’s most creative business school, The Red & Yellow Creative School of Business in Cape Town, joins forces with Africa and the Middle East’s premier award as the official education partner of the Loeries. This is a progressive step in expanding the School’s powerful legacy of building relationships with industry leaders to ensure students get exposure to the ‘real’ world. The partnership provides an incredible opportunity to celebrate the shared respect for excellence in creative thinking, emotional intelligence and making a meaningful difference.
The purpose of the Loeries is defined as “It’s more than an award. It’s about doing something. Something big. Something that makes a real difference. Challenging the world. Changing it – from bitter to better, less trending and more mending. Flipping the likes and fixing the dislikes. It’s about making work that doesn’t count views, it changes them”.
A sentiment which is perfectly aligned with Red & Yellow’s purpose, which has always been to provide talented people with critical human abilities like leadership, adaptability and critical thinking; the commercial logic to grow successful organisations; and most importantly, the creative magic to set them apart.
Could there be a more perfect match?
What is this ‘meaningful change’, and who exactly will benefit?
Following on from this year’s re-affirmation of Red & Yellow as one of the leading educators of emerging creative thinkers – evidenced by the announcement of 47 Loeries and Pendoring finalists – the School is taking the initiative to amplify its long-standing social promise that at least 10% of its students benefit from sponsored education.
The intention of the campaign – launching in Loeries Creative Week – is to pay tribute to the school’s legendary founders by opening up further opportunities for talented humans to reap the benefits of education and build successful careers in the creative industry:
- 2 full-time Tuition Scholarships for:
- One previously disadvantaged student – the Red & Yellow Brian Searle-Tripp Scholarship, in conjunction with the Loeries
- One female student – the Red & Yellow Bob Rightford Scholarship, in conjunction with the Loeries
- 3 sponsored Red & Yellow online courses (in recognition of the 3 founders)
- 20 Honoris Skills Certificates for students – chosen by the Loeries – designed to help improve employability prospects
- 50 student tickets give-aways to Loeries Creative Week for current and prospective students, providing valuable access to the biggest gathering of creative minds
Awards boost careers / Recognition earns respect
Awards ceremonies like the Loeries are immensely valuable as public affirmations of talent, creative thinking and hard work. Particularly for students, as it helps them stand out from their peers when entering the brutal job market. While they should never detract from the hard work required to equip the next generation with all the necessary skills and knowledge, they definitely play a significant role in reassuring educators that they are on the right track, and give finalists and award-winning students a boost of confidence and a point of difference.
A sentiment articulated perfectly by Carmen Schaefer, Red & Yellow’s Head of Full-Time Education: “We’re particularly proud that our finalists come from diverse backgrounds and different programmes, and that the nominated work spans four different languages and numerous award categories. Evidence that all our programmes are delivering a high level of quality education and that our students are being prepared to take on the corporate world in a variety of sectors. But what I’m most proud of is the determination and hard work of all our students who refused to let the challenges of 2020 get them down. They inspire my colleagues and I on a daily basis.”
Driving the creative industries forward, and further enhancing South Africa’s reputation as a meaningful player on the international stage will require more collaborative efforts like these – bringing educators, industry and recognition-bodies together – to ensure the next-generation of creative excellence.