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Putting the active in activism: Edgar’s launches unite orange run

On 25th November 2015, Edcon, in partnership with UN Women, the Gauteng Departments of Social Development and Community Safety, and the South African Fashion Council, launched the Edgars UNiTE Orange Day Campaign to #BreaktheSilence and say NO to violence against women and girls.

This flagship initiative seeks to support survivors of gender-based violence by developing their skills in the world of fashion design and sewing through workshops and accredited training courses. This will result in tangible opportunities for job creation in the local manufacturing market, financial independence and enterprise development, and will ultimately allow the survivors to reclaim their dignity and lives, and become self-sufficient.

Since the inception of the Edgars UNiTE Orange Day Campaign in 2015, Edcon has successfully launched the campaign in KwaZulu Natal and Western Cape, empowering over 100 women by providing them with the skills and knowledge in fashion design and product development.

“The Edgar’s UNiTE Campaign is more than just a programme. A programme has a start and finish date. This is a process.” explains Mr Bernie Brookes; CEO & Managing Director of Edcon. “The Orange Campaign features a multitude of events and functions that all raise the profile of the significant problem of abuse we have in our country.”

As part of creating awareness around the 16 days of activism, which commences on 25th November, Edgars invites you to take part in the 6km Orange Run, which will take place at Mushroom Park, Sandton on Saturday, 2nd December 2017.

From the organisers of the Neon Run and the Spar Women’s Race, The Orange Run – Empowered by Edgars UNiTE promises to be an event to remember. Tickets are R120 per person, every participant will receive a goodie bag and the first 8000 entries will receive the official Edgars UNiTE Orange Run T-shirt.

Orange Run – Empowered by Edgars UNiTE is a day out the whole family, kids under 12 run for free and there will be a dedicated play area for the little ones to enjoy. There are tons of things to do for everyone, so bring the whole family along to enjoy a fun-filled day.

Join us as we run for a purpose, raise awareness and #BreaktheSilence. Tickets are open and available at or in-store at your nearest Edgars.

Follow the Edgars UNiTE Orange Day Campaign on Facebook
Join the Orange Run – Empowered by Edgars UNiTE event on Facebook

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