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Saturday, March 28, 2020
Greening And Environment

Puma x First Mile sustainable collection goes beyond recycling

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Puma and First Mile have co-created a sportswear collection made from recycled plastic. According to the Global sports brand, this collaboration is part of its commitment to reduce its environmental impact and live up to its code of being “Forever Better”.The collection consists of shoes and clothing made from recycled yarn that is manufactured from plastic bottles collected from the First Mile network.

The First Mile is a leading waste management and recycling company strengthening the micro-economies in Taiwan, Honduras and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded and turned into yarn, which is later used to create products with purpose that truly empower from the first mile forward.

“Even though one of the key benefits of this partnership is social impact, the Puma and First Mile programme have diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, Head of Corporate Sustainability for Puma.

“We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it’s their material going into it,” said Kelsey Halling, Head of Partnerships at First Mile.

The first Puma x First Mile training collection will be available from 2 March on Puma.com and at Puma stores.

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