The MTN Pulse Day is a platform which celebrates and gives young people a chance to create their own opportunities by introducing them with thought leaders who want to change the status quo. The youth inspired event was hosted in November at Nasrec Expo Centre. The gates opened at 11 am and hundreds of youngsters were excited about the masterclasses which were followed by entertainment.
The programme of the event included panel discussions, exhibitions and performances from SA’s top game changers, influencers in the Fashion & Beauty, Entertainment, Lifestyle & Wellness, Sport, Gaming and Entrepreneurship sectors. The master class experience involved signing up for pods and attending the sessions based on content and speakers. Each pod had a variety of Masterclasses in each pod covered by different Speakers: Masters of their Pulse and Craft.
SA Rap Artist Sho Madjozi headlined the event and encouraged young people to celebrate their passions, learn how to turn their dreams into reality and make memorable success stories. Alongside the “John Cena” hitmaker, MTN MashUp hosted the biggest names in SA entertainment and sport, including funnyman Mpho Popps, Springbok Elton Jantjies and influential DJ and Businesswoman Lerato Kganyango. The event is also designed for media and micro-influencers keen to equip and empower themselves by tapping into the Pulse of the latest trends and insights.
Candi&Co was launched in 2014 to focuses on ethnic hair services and was the highlight of the Fashion and Beauty 2019 Master class, with the hair specialist Danni Bowler, Wig Master, Xola Madube joining forces with Fashion designer, Nandi Madida and Makeup Artist Clara Banx.“Candi & Co’s involvement in MTN MashUp continues the all hair-type salon chain’s mission of revolutionising the way women care for their hair and beauty and promotes entrepreneurship in the industry said Candice Thurston, Founder and Chief Executive of Candi & Co.
She added that the hair care line empowers women to be confident in reaching their dreams and equips them to love & care for their hair. Candi&Co does not only focus on hair and beauty but also inspires the youth of South Africa to become entrepreneurs. “We are proud that MTN has chosen to support Candi&Co. on this journey and partnering with MTN Pulse day is only the start of getting the youth ready to ignite their confidence,” said Thurston.