Lee-Ann Liebenberg first drew public attention when she was selected as a Miss South Africa Finalist She has graced the pages of top international magazines like Cosmopolitan, FHM and Sports Illustrated, to mention a few. She puts health and vitality first, as an extension to that; she is now launching a new health and wellness brand called DR+SWISS into the South African market.
Liebenberg found out about the benefits of CBD during a difficult period in her life. She heard about CBD whilst her dad was being treated Rheumatoid arthritis and chronic obstructive pulmonary disease. “It was heart-breaking to see him battling with the effects of both the illness and the treatment, so when I heard that CBD could possibly alleviate some of these effects I decided to research it extensively and discovered that it could be used not only to relieve pain and inflammation but to support general health and homeostasis as well, says Liebenberg.”
Her father passed away in 2018, but the relief that he was able to obtain from CBD prompted Liebenberg and her husband who is a businessman, to consider developing a range of CBD products for the South African market. The active ingredient in DR+SWISS products is CBD (cannabidiol), a natural ingredient derived from the cannabis plant, which is used as a nutritional supplement to promote physical, emotional and social wellbeing. One of the challenges they faced was to find a provider with sound credentials and established credibility, especially one that could guarantee the origins, quality, and efficacy of its CBD oils.
“We couldn’t find a local producer that ticked all the boxes for us, so when we set out to develop the DR+SWISS range, we turned to the largest medical cannabis and CBD producer in Europe. It’s a company with more than 15 years of experience in producing a premium range of CBD oils of both exceptional quality and purity says Liebenberg.”
The international model said CBD oil helped her Dad during his illness and her aim is to bring its health and healing properties to South Africans. DR+SWISS is the only CBD brand in South Africa that can proudly claim to deliver the purest and broadest range of products specifically designed to cater for the whole family, starting with a 3% (300mg) concentration and increasing to a concentration of 30% (3 000mg). The fresh, aromatic oils are completely free of THC (tetrahydrocannabinol).The chemical responsible for most of the psychological effects of cannabis, which makes it 100% safe to use, even for children.
The raw cannabis used to produce the CBD oils used in the range is sourced from selectively harvested crops in Holland, Spain, Austria, Italy, and Switzerland, and are extracted using the latest Swiss supercritical extraction technology to ensure the utmost purity. Moreover, DR+SWISS products also undergo lab testing at industry leader, Fundación CANNA, to guarantee the highest levels of purity and active ingredient accuracy.