Business and Arts South Africa NPC (BASA) in partnership with British CouncilSouthern Africa Arts has announced the programme line-up for their joint ventureASSEMBLY.
Billed as “not a conference, an un-conference, an indaba, a colloquium, or asymposium, ”ASSEMBLY is a hybrid of live and digital engagements across social,digital and media platforms launching on 24 March 2021 and open to the public from 25March 2021.
“COVID-19’s elimination of gatherings, festivals and other variations of close humaninteraction has magnified the vulnerability of the arts sector and exposed a deep need for more sustainable models to support artistic and cultural activity in South Africa,”comments BASA Head of Marketing, Savannah Feeke-Fortune. The programme forASSEMBLY has been co-curated by Feeke-Fortune along with colleaguesBoitumelo ‘Tumy’ Motsoatsoe (BASA Head of Programmes) andMadeleine Lambert (BASA Headof Research).
BASA ASSEMBLY partnered by the British Council is open to all, free to attend and will be hosted athttps://basa.co.za. The initiative kicks off on 24 March 2021 with a launch package streamed by media partner, Social TV, featuring a keynote address by Dali Tembo.
Tembo is a leading cultural trends strategist and youth trends expert, who has delivered strategic guidance to numerous multi-national corporations across Africa, the UK, the USand MEA.
From 25 March 2021, the two-day programme of talks, debates, performances and datasharing is intentionally focused on creating space for new voices via panel discussions, podcasts, interview and thought-leader presentations. Thematically, the aim is to offer insight into navigating the current cultural landscape, particularly with challenges around funding,marketing and visibility outside of the creative sector.
About the Programme
Highlights include researcher and independent cultural/media workerJohanna Mavhungu
presentingBETWEEN THE STATE AND THE MARKET onCultural policy, marketingand creative ideation (25 March at 10h00).
A live webinar featuring Toki Mohoto (Chair), Calvin Ratladi(interdisciplinary artist andarts administrator), Eugene Marillier(National Arts Council),MolemoMoila(research leadat Andani. Africa and AfricaNoFilter Fellow 2020/2021), VuyisileMshudulu(Director –Arts, Culture and Heritage in the City of Johannesburg)and Vangile Gantsho (poet, healer,co-founder of impepho press) will exploreNavigating access, inclusion and diversity in theSouth African creative sector funding landscape (see BULA SEKELE: MAKE THECIRCLE BIGGER at 12h00 on 25 March).
DATA-DRIVEN is a webinar on Research and investment in the creative sector with GraceMeadows (Chair) Dr André Gouws(Senior Researcher at the SA Cultural Observatory),Kate Gardner (Programme Manager for the Developing Inclusive and Creative Economies(DICE) Programme at the British Council in South Africa) and Madeleine Lambert (Headof Research at BASA) on 25 March 2021 at 14h00, and BASA will reveal its ArtsTrack No.9 research findings in THE INSIDE TRACK, presented by Madeleine Lambert, on 25March 2021 at 19h30.
ArtistLee-AnnvanRooiwillbeputtinganartist’sperspectiveforwardinNOWWE’RETALKING at10h00on26MarchandSylviaAkachwillbeinconversation with internationalmarketing leaderLesGreenaboutEntrepreneurialmarketingleadershipduringONE-ON ONE on25 March2021at16h00.
The models and realities of business and creative sector engagements will be discussed in apanel called CROSS-SECTOR CREATIVE COLLABORATIONS,chaired byCarynGreen with Nyameka Makonya (Total CSI Manager), SipumeleleLucwaba(Social Investment Analyst at Tshikululu Social Investments)and SiyandiswaDokoda(communications and business development consultant) on 26 March 2021 at 12h00).
And those who have been in the trenches with that elusive balance between brand andcreativity will discuss some of these BURNING ISSUES on26 March 2021 at 16h00 withSamm Marshall (Chair), Earl Kopeledi (Head of Marketing, Luxottica Retail SouthAfrica), PhumzaRengqe (Group Marketing Manager, Distell), Monica Newton (CEO ofthe National Arts Festival), Cleo Pokpas (creative and social developmententrepreneur),Mariapoala McGurk (Creative and Public Programmes Coordinator at ConHill)andSlindileMthembu (playwright and theatre-maker, co-founder of Mabu Art Foundation).
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