11% of children (2.1 m) living in households that reported hunger and 30% of children living in households that did not report hunger were classified as living below the poverty line as reported in the South African Child Gauge Report, 2020
In South Africa, 1 in 5 children goes to school hungry affecting their ability to learn. As the world commemorates World Hunger Day on 28 May 2021, Kellogg commemorates the day under the theme Hungry Children Caant Thynk Strayt highlighting the impact of hunger on children’s ability to learn.
The company launched its platform Kellogg’s Better Days™ Programme in 2014 with the core purpose of alleviating hunger in schools and communities. This is done through the following partnerships embedded in a shared purpose.
In partnership with the Department of Basic Education’s National School Nutrition Programme, Kellogg donates food that serves breakfast every school day to a total of approximately 46 700 school children in schools located in the Eastern Cape, Kwa-Zulu Natal, Western Cape, and Gauteng regions.
In partnership with Shoprite’s Act for Change Programme, 1 300 children attending Early Childhood Development Centres located in Gauteng, North West, Western Cape and Kwa-Zulu Natal supported by the retailer receive a Kellogg’s meal every school day. The company also donates Kellogg’s food to Shoprite Mobile Soup Kitchen beneficiaries.
In partnership with the Kolisi Foundation, 4 000 households in Gqeberha and 1 000 children & elders in Community Kitchens in Cape Town get Kellogg’s food parcels monthly.
“Our purpose is to create Better Days and a place at the table for everyone through our trusted brand. Since launching the Better Days™ Programme in South Africa, we have donated 20 million meals to alleviate hunger in South African communities in need.” Says Zandile Mposelwa, Head of External Relations at Kellogg.
Many of the principals and teachers of the schools that are part of this Kellogg initiative have reported that the school feeding programme has positively affected attendance, punctuality, concentration, and general well-being of the children.
“We are committed to advancing our efforts to play our part in alleviating hunger in South Africa. Through the Kellogg’s Better Days™ Programme, we aim to create more Better Days by donating 7 million meals” concluded Zandile Mposelwa.