The Re:Down range, available exclusively from Cape Union Mart, consists of two jackets and two body warmers for both men and women. They’re made with a seamless nylon fabrication which helps prevent down migration and reduces cold spots. According to the brand, the manufacturing process for the range is designed to be energy-efficient.
K-Way spokesperson Brendon Le Riche says the vision behind the new Re:Down initiative was to create a range of products that has a lower impact on the environment. This, he says, was achieved through the use of Re:Down fill which, together with the production process, reduces energy, post-consumer waste and creates a circular economy in the outdoor apparel industry.
Re:Down’s work revolves around recycling down and feathers extracted from post-consumer goods to be re-used as filling material for new products – including apparel, sleeping bags and bedding. The focus is on zero waste and Re:Down upcycles 97% of all raw materials received or collected, so that less waste goes to landfills. The methods used to recycle down and feathers use 74% less water compared to virgin down, no chemicals are involved in the process and 3% of the energy used is from solar power.
In addition to down and feathers, other materials collected and processed by Re:Down include fabric shells, which are chopped into small pieces and end up in non-woven insulation, and broken feathers and down fibres, which are upcycled into organic fertiliser.
Reduced impact on the environment
“In today’s climate, social and environmental responsibility is taken very seriously and Re:Down aims to adhere to that call. Through the production and design of the range, it demonstrates compassion and understanding that our customers care about the planet. More so than ever, they want to make a difference, reduce their carbon footprint and conserve our natural resources.
“This range provides the consumer with the peace of mind that these garments have a low impact on the environment, allowing them to feel good about buying and wearing the apparel,” says Brendon Le Riche.