The worldwide outbreak of COVID-19 has brought the world to a standstill and tourism has been the worst affected of all major economic sectors.
To elevate the sector, the “Welcome2Joburg – A City Reimagined” campaign aims to inform and educate people who live in Johannesburg on how to be great Johannesburg ambassadors who will enhance the Joburg visitor’s experience.
The launch was held at the Hilton Hotel in Johannesburg where MMC for Economic Development of Johannesburg, Ruby Mathang said, “Joburg attracts a lot of visitors from destinations all around the world and the reasons for their visit are as diverse as the visitors themselves.”
The campaign is run by Joburg Tourism and will see a variety of tourism activities being held throughout September. It will involve a wide range of diverse offerings to promote tourism from entertainment and leisure pursuits and outdoor activities to heritage, lifestyle, and cultural offerings
Mathang called all local residents to become the city’s ambassadors and help to make a visitor’s day by being helpful, courteous and friendly by showing them the city’s rich culture, heritage, leisure and lifestyle attractions, and activities.
“Encouraging them to stay and enjoy all that the city has to the offer would contribute to Johannesburg’s economy and ultimately create job creation and transformation. By giving our visitors the best experiences while in our vibrant city, we are nurturing and growing tourism’s contribution to our the local economy, which is advantageous to all of us,” said Mathang.
“Visitors will be taken on a journey to explore the city’s diverse offerings and shown its world-class business facilities, and various platforms and activities will be used to promote tourism activities in the city and surroundings,” said Director of Joburg Tourism, Thandubuhle Mgudlwa.
With the country moving out of lockdown and attractions and sites beginning to open up again, Joburg Tourism is looking to partner with local stakeholders to use social media to attract visitors to a range of products that fall under the Welcome2Joburg campaign.