Sunday, April 11, 2021
Public Relations

Google supports women in Africa

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In support of women, Google.org announced a $25m pledge to reinforce the company’s commitment to women and girls in Africa. The pledge forms part of a new Google Impact Challenge (GIC) for Women and Girls, which reinforces Google’s commitment to women on the African continent.

Google has committed a total of $25 million in cash grants that will be made available to select applicants; “nonprofits and social enterprises creating pathways to prosperity for women and girls”.

On a Women’s Day event held on Monday, the Google team announced that the GIC for Women and Girls follow on from initiatives such as the 2019 Africa launch of Women Will and Google’s #IamRemarkable workshop series.

Alistair Mokoena, Google South Africa country director explained that the goal of the new initiative is to assist women and girls to reach their full potential and thrive, especially during the pandemic.

At the Women’s Day event, Mokoena cited the Foresight Africa report, showing that the worldwide COVID-29 pandemic “exacerbated already-existing gender inequalities”.

“Despite decades of work aimed at achieving gender equality, the disparity between men and women not only remains – it is growing alarmingly, largely thanks to the global pandemic”.

Mokoena said, “bold new ideas” are needed to move the mission forward, especially while economies and societies are rebuilding in the wake of the pandemic.

“We can’t afford to go back to the way things were, and we certainly can’t do it alone”.

Mokoena concluded by saying: “If you want to make a difference in the lives of women and girls in Africa, enter your organisation before 2 April by submitting applications at www.g.co/womenandgirlschallenge. Entries close at 11:59 GMT.”

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