Brand agency Regency Global has launched the second season of their award-winning television and digital campaign #SAINC, which airs from this week on local channels, running until mid-2020.
The campaign aims to change the national conversation by highlighting and celebrating brands that are doing their part to create shared value for all South Africans.
Airing on e.tv News and Sport, SABC 2, Business Day TV and 20 local community channels, the campaign is the brainchild of South African filmmaker Shani Kay, who has had significant success showcasing the concept of profit-with-purpose. Having recently landed two Loerie rankings in her personal capacity, Kay is a storyteller and advocate of driving business growth and social progress.
According to Kay, when brands start to look for their best stories, they unlock an understanding of the true value they can – and are – creating; enabling the virtuous circle of momentum to start driving our inclusive progress.
“As people we connect with people. When we meet human beings and learn about the challenges they have overcome and the successes they have achieved we start to care about these people. And so, when we learn about the brands that have helped them along the way, we start to care about them too. Authentic experiences translating into real and trusted stakeholder relationships. What could be better?!” comments Kay.
#SAINC’s confirmed line-up for season 2 includes: Mercedes-Benz, TFG, Shell, Fedgroup, Citadel, Volvo, Anglo American, DBSA, Kansai Plascon, ABB, Total, Oceana, SAB Foundation, Motus, Avbob, Tiger Brands, Bayport, Hisense and Mondelez.