Tuesday, November 24, 2020
Public Relations

Flagship programme supports parents and caregivers to help make better food choices for their children


Nestlé’s global programme, Nestlé for Healthier Kids, has launched in South Africa to help support parents and caregivers on their journey to raise healthier kids.

Child obesity continues to the rise in South Africa, with at least 13% of children under the age of five, overweight in South Africa. At the other end of the spectrum, one in four children is undernourished and has stunted growth. The causes of these issues are complex, but what we feed our children is one of the most significant. The reality is that most South Africans consume a monotonous diet with very little variety, especially when it comes to the consumption of fruit and vegetables. This contributes to obesity, diabetes, and high blood pressure problems.

“Nutrition is key to ensure a child’s healthy development. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and incorporating diversified protein sources – including plant-based options – is very important, but can sometimes prove challenging for parents and caregivers” says Zumi Njongwe, Consumer Communication and Marketing Excellence Director, Nestlé ESAR. “To help address this, Nestlé for Healthier Kids is partnering with parents to help them ‘Add a Little More Goodness’ to their children’s meals and snacks by offering them the tools they need to make small adjustments to the meals they consume, through good nutritional choices.

Over the next coming months parents can look forward to accessing tips on how to get their children to eat healthier as well as exciting challenges on creative cooking with children

Nestlé for Healthier Kids’ global ambition is to reach 50 million children by 2030 with initiatives to help them live healthier lives. For more information visit www.nestle-esar.com

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