Supporting SA’s wine industry
Now in its 20th year, the Old Mutual Trophy Wine Show enjoys a reputation for identifying the best Cape wines and honouring excellence in the country’s wine industry. In a time where the country’s 550 wineries are battling to survive the impact of the pandemic and ensuing lockdown on their business, it provides a vital platform from which to highlight the extraordinary achievements of the country’s finest wine producers.
“The worldwide Covid-19 pandemic added massively to the problems the wine industry has been compelled to confront over the past few years. Trading restrictions, as well the economic crises of our key export markets, presented challenges to the viability of many of the smaller wineries.
“Under these circumstances, it is impossible to over-emphasise the value of Old Mutual’s ongoing support of the competition. By providing the most successful producers with a platform as well as an international marketing message, the Old Mutual Trophy Wine Show could prove key to the survival of many of these enterprises,” says Fridjhon.
Excellence in spirits and liquers
The launch of the Old Mutual Trophy Spirits Show in 2019 brought a new and valuable competition to the spirits and liqueurs sector of the South African liquor industry. Open to all producers and importers, the show scores and ranks all products across a series of categories, identifying the gold, silver and bronze medallists and awarding a trophy to best-in-class submissions providing they are of gold medal standard.
“Small distillers cannot afford to advertise in order to achieve visibility. An award from this competition will help to raise a product’s profile in a very busy marketplace. For the major brands a successful outcome will serve to vindicate marketing claims and provide credible verification of the advertising message”.