Currently celebrating 50 years in Mzansi, South Africa’s biggest fast-food brand, KFC, has become a thread in the fabric of local Street Culture and so to celebrate, the brand is on the lookout for a new crew – the young, upcoming culture creators who will define the future of street culture in SA. From artists, performers, designers to content creators, KFC wants to help fuel your dreams and showcase your skills.
Under a new platform, the Streetwise Culture Crew, KFC will be supporting creatives in South Africa through a variety of opportunities. This initiative follows on from the nation-wide hunt in May 2021 for three young social content creators – or KFC Social Heat Makers – who each won over R50 000 worth of prizes to fuel their creative journeys.
The Streetwise Culture Crew will now focus on a new creative challenge aimed at designers and the fashion forward.
This Spring, KFC is on the hunt for a trio of young creatives to collaborate and design a range of Limited-Edition Streetwise Street Gear that is inspired by Mzansi Street Culture. If you think you have the design creativity or fashion skills that set you apart, then you could be one of three collaborators to join KFC and the talented illustrator, David Tshabalala aka Slaying Goliath, to design the limited-edition range of gear that will go on sale nationally via KFC SA’s first Insta-pop up in November this year.
The winning three collaborators will also walk away with the sale proceeds of their gear, as well as R30 000 to kick start their creative hustle. Beyond the prize value of R30 000, sales proceeds and the opportunity to showcase your designs on KFC merch, winners will also receive a mentorship with David Tshabalala, profiling through KFC’s PR and digital platforms including radio interviews, as well as bragging rights as the first members of the KFC Streetwise Culture Crew.
“At KFC we are proud that over the past 50 years, we have become a part of South African culture, and thus our fans’ passions have inspired ours,” says KFC Senior Marketing Manager Hloni Mohope. “Through our Streetwise Culture Crew platform, collaborations and creative challenges, we aim to fuel our fans’ hunger for culture creation in the same way our Original Recipe chicken feeds their desire for finger lickin’ good chicken.”
As the established design partner on this challenge, Tshabalala also joined forces with KFC to design their limited-edition packaging for the KFC Streetwise Bucket for 1 Trio meals. To bring his vision of street culture to life, Tshabalala added illustrations to each bucket in his iconic style, each representing an iconic city in SA and its unique street culture – from the streets of Jozi to Durban and the Mother City.
When asked about the Streetwise Culture Crew challenge David Tshabalala said, “I am proud to be working with KFC on a campaign that aims to help young designers achieve their dreams. It’s not always easy to find opportunities for exposure in the design and fashion industries, so being able to help young culture creators find a platform and showcase their talent is a wonderful opportunity for me to be associated with.”
To enter, simply create any design (sketch, artwork, digital drawing etc.) that is inspired by Mzansi Street Culture and KFC Streetwise. Create your inspired gear designs and share them on any social platform with the hashtag #StreetwiseCultureCrew and tag @KFCSA.
“This challenge is for the creative go-getters that vibe outside the box, the ones who want to define Mzansi street culture, one original idea at a time. It’s for the creatives, who put the wise in Streetwise, and who are inspired by the world they see around them. KFC sees you and wants to celebrate your talent,” concludes Mohope.
Just like the Streetwise Bucket for 1 Trio meals, the prizes for winners are also super loaded. Enter today and be the first members of the KFC Streetwise Culture Crew and kickstart your potential.
