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Comrades Marathon Extends and Enhances Partnership with Thirsti Water

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The Comrades Marathon Association (CMA) proudly announces the four-year renewal of its official Hydration Partner and now Tier One sponsor of the world’s biggest, oldest, and most famous ultramarathon. Thirsti Natural Spring Water will provide runners with high-quality hydration at refreshment stations along the Comrades route, supplying two million water sachets for #Comrades2024.

Thirsti will feature a range of exciting activations at the race, from the emotionally charged start line, along the 88km route, to the coveted Comrades finish line. In addition to natural spring water, Thirsti will also supply 600,000 sachets of its electrolyte-fueled sports drink, designed to provide runners with essential electrolytes and vitamin B for prolonged activity.

Outside of the 47 on-route refreshment stations, Thirsti will sponsor newly introduced Elite Athlete Water Stations, the revived Comrades Winners Circle, and the highly prized Comrades race numbers. Thirsti will also contribute significant logistical support, including warehousing, delivery, and direct distribution of water and Thirsti+ to all on-route refreshment stations. This ensures that all runners have adequate hydration and that no refreshment stations run dry on race day.

As part of Thirsti’s generous agreement, an additional 52,000 bottles of their spring water will be provided to participants. Each runner will receive a bottle of Thirsti product in their goodie bag and another at the finish.

The CMA is proud to renew this partnership with Thirsti as the official hydration partner and to introduce them as a new tier one sponsor. Thirsti has established a formidable national footprint in the bottled water market, injecting new excitement and passion into the planning and execution of this year,s Comrades refreshment stations.

This partnership not only benefits the runners with pure spring water but also lessens the environmental impact and supports the local economy and communities. Thirsti, as a KwaZulu-Natal based business, takes immense pride in being part of this historical event.

Thirsti’s significant value as the hydration partner to the Comrades Marathon since 2019 has been amplified with this new agreement. The company has ensured that runners remain both hydrated and re-hydrated for The Ultimate Human Race, and it is an honour to partner with this event and hydrate all participants.

The CMA is proud of its six-year partnership with Thirsti. This year, Thirsti not only remains the official hydration partner but also moves up to tier one status, demonstrating a strong commitment to the Comrades Marathon and the future of road-running in South Africa.

With Thirsti’s main activation point at Polly Shortts, approximately 80km into this year’s 49th Up Run, the brand is honoured to partner with The Ultimate Human Race. Thirsti admires those with a thirst for life and is proud to support and encourage athletes by providing valuable race day refreshments. The planned exceptional Polly Shortts activation point aims to uplift and energize athletes to complete this year’s 97th running of the most loved ultramarathon.

 

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