Thursday, April 15, 2021
Public Relations

CNN’s #MyFreedomDay returns as students pledge to end modern slavery

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CNN’s #MyFreedomDay – a student-led and social media-driven event to raise awareness of modern-day slavery – returns on Tuesday 16th March. To mark the fifth anniversary of #MyFreedomDay, CNN is asking young people to make a pledge on what actions they’re implementing to be responsible consumer and spread awareness of slavery in supply chains through a new social campaign.

By signing the #MyFreedomDay pledge, students will join thousands of schools in more than 100 countries, to reflect on this year’s Choices You Make, The Actions You Take’ message.

Participants are encouraged to share their pledge on social media and form a ‘freedom chain’ by nominating three friends in their social circle. The longest and most creative freedom chains will also have the opportunity to be showcased on CNN.com/MyFreedomDay and other CNN platforms by using the #MyFreedomDay hashtag.

Individuals without access to a printer or digital device can answer the question: “What are you doing to help end slavery?” then nominate three friends to do the same.
To reflect the era of virtual learning, the network has provided a selection of resources for schools, students, and community groups to contribute to the day no matter where they may be in the world.

Alongside bespoke social graphics to share with their network and a catalogue of long-form
documentaries, CNN will host three global panel sessions featuring CNN talent and regional
community leaders. Available via the #MyFreedomDay microsite, CNN’s Donie O’Sullivan, Becky Anderson and Kristie Lu Stout will moderate discussions on the impact of human trafficking and how modern-day slavery can be combated in their respective regions.

In the lead up to March 16th, CNN will broadcast a new documentary film titled Silk Slaves. Airing on CNN International on March 13th, the film examines bonded labour in India’s silk industry and helps find freedom for a young woman and her mother.

Mike McCarthy, EVP and General Manager of CNN International, said: “When we launched the CNN
Freedom Project 10 years ago, we made a commitment to help expose modern-day slavery in all its
despicable forms. That commitment has taken us to all corners of the world, from slave auctions of African refugees in Libya, to sex trafficking rings targeting indigenous women in Canada, and to silk slaves in India — as revealed in our latest documentary. Through #MyFreedomDay we are also harnessing the energy and passion of the next generation, giving a voice to young people determined to see slavery eradicated in their lifetimes.”

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