Wednesday, October 28, 2020
Public Relations

Championing female leadership in crypto landscape


As one of Paxful’s brightest young leaders, Tugba Abadan is helping the global next-generation peer-to-peer (P2P) bitcoin marketplace bring financial inclusion to the underbanked and unbanked in underserved communities across the emerging markets of Africa and the Middle East.

Passionate about developing crypto-entrepreneurship and teaching others about the endless opportunity that P2P finance has to offer, Tugba has spearheaded Paxful’s Peer / Affiliate Program in 2019. The global entrepreneurship initiative aims to boost cryptocurrency education and build a pipeline of new crypto businesses, particularly across the African continent. Since January this year, the Peer Program expanded its roots to include many other markets such as Latin America, Russia and India.

The Peer Program provides young entrepreneurial-minded people with the platform and various tools to become advocates of Paxful, Bitcoin and P2P finance within their own local communities across the world.

Abadan has taken South Africa’s very own Modibe Matsepane under her wing as the Program’s African Co-Ordinator. Together, they have joined efforts to expand the program’s impact across Africa in providing young people with a much-needed path to entrepreneurship and growth opportunities with accessibility to the global digital economy, in order to achieve financial freedom.

Starting her journey at Paxful

With her extensive international business expertise and love for all things digital, Abadan took up her first role at Paxful in 2019 as Affiliate Manager in Tallinn, Estonia. After successfully launching the company’s Peer Program initiative, her role expanded to that of Affiliate and Partnerships Manager before taking up the position of Head of Community which saw her leading Paxful’s market development efforts across Africa. In November 2019, Abadan was appointed in her current role as Paxful’s Head of Africa and Middle East.

Other career highlights

Born in Turkey, Abadan began her career gaining vast experience across several roles over the years including that of Senior Marketing Executive at Emaar where she was responsible for engineering digital communication strategies and managing sales campaigns. Thereafter, she continued to build her digital skills in her role as Digital Banking – Vice President at QNB Finansbank. Within this role, Abadan was responsible for defining and directing the KPIs of the digital banking customer segment and oversaw numerous e-commerce and redemption point campaigns for loyalty, new acquisitions and retention which ultimately led to the company gaining a 35% increase in digital banking customers.

Abadan then went on to secure additional experience as a Digital Learning Products Product Manager at Turkcell, where she was responsible for leading the product marketing strategy across both B2C and B2B products, achieving a significant increase in revenue.

A traveller at heart, Abadan spread her wings to experience the world from a young age when she completed her high school education as an AFS exchange student at Washington Park High School in the United States (2002). Thereafter, she returned to her homeland where she studied Business Administration at Bilkent University in Instanbul (2003 to 2007), going on to complete her Master of Business Administration degree a few years later at IE (Instituto de Empresa).

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