Public Relations

Centennial anchor sponsor African Brand Architects shines spotlight on African innovation

The Rotary Africa Centennial from 23-25 April will showcase Africa’s home-grown solutions to move the continent forward. It fits perfectly with African Brand Architects’ ambition to highlight African innovation and excellence.

Rotary and African Brand Architects: a great match! African Brand Architects is a collective of powerful thought leaders in the marketing and communications space on the African continent which supports organisations that want to reach a pan-African audience. “We have aligned with Rotary because our vision for the short, medium and long-term match with Rotary’s vision. We share a passion for all things African – we want to see African potential materialised and African networks and businesses prosper,” says African Brand Architects director, Shereen Hunter.

The product of lockdown, African Brand Architects brought together competitor agencies and professionals who collaborated on a pro-bono basis to support the tourism sector at a time when the industry was in dire need of their collective specialist expertise.

Bound together, not by bricks and mortar, but an intrinsic need to support, that is the spirit that drives this dynamic collective that has become African Brand Architects. “We are invested in fostering communities that deliver meaningful results – support, change, reconnection and respect across multiple sectors,” explains Natalia Rosa, MD at African Brand Architects.

African Brand Architects delights in shining a different lens on Africa by moving perception and by highlighting the continent’s excellence. Populated with the world’s most youthful population and with huge potential for growth, the African continent is an attractive business and investment destination, with a unique way of solving challenges and doing business.

Africa Brand Architect’s mission is to foster an empowered African business community that develops strong, supportive global linkages attracting business interest, growth and investment for job creation, as well as sustainable commerce guided by the UN Sustainable Development Goals.

To achieve this, African Brand Architect’s approach is to design, develop and implement practical Communications, Marketing, Reputation and Business Development strategies with measurable tactics delivering an impact for brands across Africa and beyond.

“Our team of Africa brand experts are seasoned business owners in their own right who are passionate about the untapped opportunities within Africa,” says Rosa.

“We combine all the strategic thinking and communications and marketing skills and experience of this passionate collective of Africa-brand specialists to create market linkages that grow businesses and create jobs and opportunities. We see so much potential in what Africa has to offer the world.”

“Driving the team at African Brand Architects is the desire to see Africa through a different lens and to harness its great potential – a continent that delivers an exciting prospect for brands wanting to reach a dynamic continent, and a dynamic continent that wants to reach the world to showcase its innovative spirit,” concludes Rosa.

The collective is looking forward to an inspiring and uplifting event at the end of April.

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