As a means of encouraging their young fans to volunteer, Beyoncé and Jay-Z are offering up free concert tickets as a reward for volunteering.
The #BeyGoodDoGood campaign means that any UK fan who volunteers for The Prince’s Trust or Global Citizen will have a chance to win two tickets to any of the European or UK shows on their On The Run Tour II, which kicked off earlier this week.
Any UK fans wishing to volunteer for a chance to win the tickets can either sign up on the #BeyGood webpage, or through one of the two charity websites.
Both organizations will have an online volunteer sign-up component to win a pair of general tickets, and an auction for a chance to win a pair of VIP tickets to the OTR ll stadium tour in the UK and Europe in select markets. The Prince’s Trust, additionally, will have an option for online donations, which will help UK youth facing tremendous life crisis, including homelessness, unemployment and mental well-being issues.
The #BeyGoodDoGood campaign kicked off in Cardiff, Wales on Wednesday alongside The Prince’s Trust, the youth charity founded by The Prince of Wales in 1976, to help change young lives. Beyoncé also partnered with The Prince’s Trust in 2014 during her solo Mrs. Carter Show World Tour.
Global Citizen continues the campaign in Europe starting on June 19 in Amsterdam, The Netherlands. First launched in 2012, Global Citizen is an international advocacy organization working to end extreme poverty by 2030.