Monday, January 18, 2021
Sports And Art

BMW SA launches the Young Collectors’ Co. initiative

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In partnership with Art Joburg, BMW South Africa has launched the BMW Young Collectors’ Co. The initiative aims to fill an education and experience void in the field of art collecting, where a majority of collectors in the country, are older than 50 years of age and lack diversity.

“For 50 years, the BMW Group has initiated and supported more than 100 cultural cooperations worldwide. As the local arm of the group, we are ensuring that the African art scene benefits from this commitment,” said Thilosh Moodally, BMW SA’s general manager: customer, brand and channel development.

BMW Young Collectors’ Co. will be hosting bespoke events which will include first-hand experiences with the country’s top artists, galleries, private foundations and art patrons. This essential programming ensures the continent is growing its Africa art economy for generations to come.

Founding Director of the initiative, Mandla Sibeko said: “Whilst focusing on South Africa, the group will have a global reach, which is key to continuing the vital work of inserting the works of African artists into the canon of art history. Through considered programming, the platform ensures we are responsibly educating and growing our African art economy for generations to come,” concludes Sibeko.

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