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Blu Flamingo Africa founder scoops major award as female entrepreneurship takes centre stage

South Africa faces one of its most important General Elections since 1994. At stake is not only the Presidency but the economic future of South Africa, as there is a desperate need to develop policies that will encourage entrepreneurship and the participation of strong entrepreneurs in economic development.

At the recently held Woman of Stature Awards, Seanice Lojede was awarded the 2024 Entrepreneur of The Year.

No stranger to recognition

Lojede is a Tech-Savvy Marketing Leader and Founder of Pan African Tech-enabled IMC (Integrated Marketing Communications Company) BLU Flamingo Africa, headquartered in South Africa and has branches in Nigeria, Kenya, Uganda and Rwanda.

Boasting a Masters’s Degree in Digital Marketing, Lojede is an alumni of Stanford Seed. She is also no stranger to being recognised at international award ceremonies, having won CEO Global’s Africa’s Most Influential Women in Business (Service Category) in 2019.

Lojede’s accomplishments extend far beyond her entrepreneurial endeavours. She is a notable contributor to the tech space, having trained over 20,000 young men and women across East Africa in collaboration with Google. She is also a published author in the prestigious London Journal of Digital and Social Media Marketing, further solidifying her position as a thought leader.

Taking control

Lojede is a notable contributor to the tech space, having trained over 20,000 young men and women together with Google across East Africa, and is a published author in the prestigious London Journal of Digital and Social Media Marketing.

“Africa is a continent brimming with immense entrepreneurial potential and creativity. Through BLU Flamingo Africa, I’ve had the privilege of witnessing and nurturing this spirit firsthand across multiple nations. From the tech hubs of South Africa, Kenya and Nigeria to the emerging startup ecosystems of Uganda and Rwanda, there is a palpable drive among African women to shatter glass ceilings and redefine what’s possible through innovation and grit. My goal is to be a catalyst that unlocks these formidable entrepreneurial forces by providing mentorship and resources and shining an empowering spotlight on their remarkable journeys. South Africa stands at an exciting precipice when it comes to entrepreneurship and the digital economy. Over the past 30 years, we’ve witnessed significant progress and momentum building within our nation’s entrepreneurial landscape. While challenges remain, the opportunities available to South Africans today, especially the youth, are remarkable compared to previous generations,” says Lojede.

Build on momentum

She adds that while many people are sceptical about South Africa’s economic future, Lojede feels that one needs to build on the momentum of the progress made in South Africa over the past 30 years.

“While scepticism about our economic trajectory persists in some quarters, I choose to focus on the incredible foundational progress we’ve achieved thus far. The youth of today can build upon this momentum to shape a South Africa where future generations can prosper boundlessly. This prospect fills me with immense excitement for my company and our nation’s entrepreneurial frontiers,” points out Lojede.

As a category winner at the Woman of Stature Awards, Lojede will mentor women in the Woman Rise Mentoring Program, which aims to address the core challenges businesswomen face in South Africa.

“The future is bright for all South Africans. With strong leadership, we can develop the skills that will be able to build South Africa into the African economic powerhouse it once was,” says Lojede.

 

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