In continued support of their partnership with UNICEF and ahead ofWorld Children’s Day on November 20, Pandora hosted a creativeworkshop driven by a wish to inspire young mindstoenvisiontheirfuture. Ascapturedinashortfilmvoiced by actor and Pandoraambassador Millie Bobby Brown, the Copenhagen-basedeventbroughttogetheragroupofchildren togetcreative,dreambigandshow what they couldcreatewith asimplecardboardbox.
Through exercises in self-expression facilitated by a creativeconsultant, the children were encouraged to explore their passions.Each child received a variety of tools and materials andwasaskedto createsomethingthatrepresentstheirfuture aspirations. Potentialvocations such as interior design, environmentalscience,architectureandathleticscametolife invibrantanddetailed
Julius,10yearsold,says:“Ilovethinkingabouthowtobuilda newhouse – how it should look and what rooms should there be. I builtan aquarium with a walk-through underwater experience with my
sister because she loves life in the water.”
CentraltothePandoraforUNICEFpartnershipisthebeliefthat, withthe right support and tools, young people can fulfill their potentialandfindtheirvoice.“ForWorldChildren’sDay2020, Pandora stands
with UNICEF in its quest to empower young people,” says PandoraCEO Alexander Lacik. “Our workshop resulted in an inspiring videowith an important message deliveredbyMillieBobbyBrown,afierce
Allchildrenhavedreams,butnotallhavetheopportunitiestomakethem areality. Wehope thisvideowillhelpPandorafansaroundtheworldtoconnectwiththiscause.”Through a long-termglobalpartnershipthatkickedoffin2019,Pandoraishelping UNICEFreach more than10millionchildrenand young people with opportunities to learn, expressthemselves and find work in the future. “Children and youngpeople are the future. With Pandora’s support, we can equip
them with the skills they need and harness their energy,enthusiasm, and ideas; so they become active citizens whoclaim their rights and contribute to their countries’ societies
In support of UNICEF for World Children’s Day, Pandoralaunches a new addition to Charms for Change – a limited-editionglobe-shapedcharmthatopenstorevealaheart,with€15 from each sale donated to UNICEF. Charms for changegivesPandora fansawaytocontributetothecauseandwear
Through these and future initiatives, Pandora forUNICEFaimstogivechildrenthechancetopursue their
passionsandfulfiltheirpotential,sotheycan becomethe next generation of leaders, change- makers and
entrepreneurs – the minds that will shape ourfuture.
With Millie Bobby Brown leading the charge bykicking offthesocialmediacampaign,thefilmwill
stream on YouTube starting on October 22. Jointhe conversation and support Charms for change
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