Ahead of World Tourism Day celebrated on the 27th of September, Africa Travel Week (ATW) has partnered with Invest Africa to drive business opportunities within the travel and tourism sector. The Summit is set to run alongside World Travel Market Africa (WTM Africa), ATW’s flagship B2B travel trade show, scheduled from 7–9 April 2021 at the Cape Town International Convention Centre (CTICC).
Invest Africa is a leading pan-African business platform promoting trade and investment in Africa. The alliance provides a strategic platform for stakeholders to drive investment initiatives for economic recovery and development during the African Tourism Investment Summit (ATIS). This year’s summit will host various thought leaders from around the globe who will contribute their learnings, expertise and unpack various investment opportunities Africa has to offer.
“ATIS creates an important touchpoint for policymakers and investment professionals from around the globe to engage and secure business. As international travel returns, our goal is to create continued opportunities to rebuild our industry and we are excited to be able to leverage our partnership with Invest Africa to ensure that,” said Amanda Wellbeloved, General Manager: travel, tourism and creative industries at Reed Exhibitions Africa.
The worldwide outbreak of COVID-19 has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. #IAmTourism lobby spokesperson, Thembi Kunene-Msimang said the economic recovery from the Covid-19 pandemic presents a unique opportunity for collaboration between the public and private sectors to get tourism back on track.
To kick-start the partnership, Africa Travel Week and Invest Africa will host a virtual investment session on Wednesday, 7 October at 3 pm (CAT), titled Investment: Driving Africa’s Travel and Tourism Value Chain. Keynote speakers include Ramsay Rankoussi who leads Radisson Hotel Group’s strategic growth across Africa and Turkey as well as Rick Taylor, CEO of The Tourism Business Company.
“Invest Africa is delighted to be partnering with WTM Africa in 2021 to support the summit’s agenda of promoting investment into the travel and tourism sectors across Africa. “We are dedicated to playing a central and influential role in Africa’s socio-economic growth by guiding sustainable capital towards the continent and WTM Africa represents a key fixture in the calendar for ensuring commercial success in Africa’s travel industry,” added Karen Taylor, CEO at Invest Africa.
The South African government announced that from 1 October, travel in and out of South Africa will be allowed again, with strict conditions. Tourism Minister Mmamoloko Kubayi-Ngubane said the relaxation of these measures is important for those whose livelihoods depend on international travel.
“It’s a huge milestone for us, as we work towards the recovery of the sector. Cabinet took a decision not to put too many stringent measures that would have been an inhibitor to tourists coming to the country because we do understand that the jobs we have to save are as a result of not having international tourism and domestic tourism,” said Kubayi-Ngubane.