In keeping with its brand promise of ‘Adding value to life’, Adcock Ingram has added its weight to drought relief through a much needed donation to the area of Viljoenskroon in the northern Free State.
Viljoenskroon, which is a maize and cattle farming community approximately 60km from Potchefstroom, has been identified as one of the areas worst hit by the current drought. On Saturday 23 January, a team of volunteers from the Consumer and Distribution divisions, arrived with a donation of water, wheelbarrows, food and clothing for the community.
Adcock Ingram donated a total of 30 000 litres of water in 1200 x 25-litre containers as well as 200 wheelbarrows. The donation was inspired by the marketers of Adcock Ingram brands, PANADO and COMPRAL, who supplied similar water containers and wheelbarrows as prizes to their informal sector wholesale customers.
Zolani Kunene Head of CSI at Ingram said
‘We are truly passionate about people and the communities we serve. We believe that health is the true future wealth of our nation. For this reason we have brought hope to many South Africans who are beneficiaries of our CSI programmes. We engage in meaningful partnerships to extend our goal of contributing to the development of our society and continuing the quest of ‘Adding value to life’.