In 2018 Donte Palmer, from Florida USA, took a photo of himself squatting against a wall in order to change his son’s diaper on his lap and published the picture to social media.
He then began using the hashtag #SquatForAChange in order to encourage businesses and organizations to install changing tables in men’s restrooms.
After months of social media campaigning, Pampers finally answered Palmer’s call to action by pledging to install over 5,000 changing tables in public restrooms across North America before 2021.
“I’m excited, I’m honored, I’m using the moment to teach my boys that if you have a dream, if you have an issue with something, open your mouth, chase it, go attack that thing you want and it’ll come,” Palmer told Metro.
Singer-songwriter John Legend recently joined the initiative by partnering with Pampers and Koala Care in order to encourage other businesses to follow their example.
“I am so excited to play a role in Pampers’ Love the Change campaign. I love being a hands-on dad, and it is so important that we acknowledge the active role dads are playing in their babies’ lives,” Legend said in a press release. “Spending time out and about with my kids is one of the greatest joys in my life, but it’s frustrating when I am out with [my son] and the men’s restroom doesn’t have a baby changing table.”
“I’m proud to support Pampers as it paves the way for more inclusive parenting by providing all of us dads out there with the tools we need to succeed,” he added.